[e-book] smart hiring 2023

51 Best Practices to Help You Save Time and Hire the Best Talent

TRANSEARCH

Management Consulting

Vladimir POLOMSKY

Executive Search Professional

#43 Enhance the company's image with candidates

Issues

While they have the required professional skills, somecandidates aren’t suitable for the position needing to be filled justbecause they don’t share the company's values. Working on behalf ofits clients, a recruitment agency must therefore fully understand thespirit and values of the client company, in order to present only thosecandidates who correspond with it.

Actions taken

Before the mission starts, the Transearch consultant gathersand analyzes a maximum of internal data (PowerPoint supports,anecdotes, website, and more) and exchanges a lot with his client toidentify the values that characterize the company and the position tobe filled. On this basis, he builds a complete storytelling for thecandidates, which presents the company, its DNA, and the specificitiesof its culture.

Confirmed results

This reflection on the employer brand allows theconsultant to convey the company's DNA to the candidates, andconsequently to differentiate the offer from those of other employers.Transearch manages to attract more suitable candidates, by makingthem want to join the client’s company rather than another one.

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